Don't Judge a Book by It's Cover

Don’t judge a book by its cover.  We’ve all heard that expression.  It’s certainly well-intentioned, but not very practical.  Don’t we ALL judge books by their covers?  Isn’t the cover what prompts us to take a closer look at a given book?  The eye catching artwork draws us to read the blurb, then maybe thumb through the first few pages.  Some might say it's the title which attracts their attention.  But where does one find the title?  On the cover of course.  The same can be said for the author.

What the author of this saying meant was that we shouldn’t prejudge based on appearance.  That is, in theory, a good idea.  But consider this scenario.  You pull a bowl of leftovers out of the refrigerator.  It looks like a science fair project.  Do you really need to smell it, let alone taste it, to know it has turned?

They also tell us: “You only have one chance to make a first impression.”  If we shouldn’t judge a book by its cover, then why do we worry about making a good first impression?  So if a cover gives a negative impression, whose fault is it?

Which leads me to my current dilemma.  My third novel is ready to upload with the exception of ONE thing: cover art.  The cover IS very important.  Every article I ever read about publishing a book stresses the importance of cover art.  Kindle has another factor to consider.  Not only do you need an eye catching cover, it has to catch people’s eye as a tiny thumbnail image.  I have a vision, but bringing it to fruition has been difficult.  Perhaps I need a new vision?

At any rate, here are my first two covers.  The art for Soul Searching was my own photography. The cover for Apocalypse Road came from a web site which offers free artwork.

Click here for Soul Searching, a novel by Rick Armstrong, available for Kindle from Amazon.com	Click here for Apocalypse Road, a novel by Rick Armstrong, available for Kindle from Amazon.com

I will have to come up with something for my third novel's cover, because people will most certainly base their judgement on that one factor to decide if they even want to see what its about.

People ARE Reading my Work!

I’m pleased with the activity on my latest novel Apocalypse Road.  I’m getting page reads at a rate of about 5,000 per month (from Kindle Unlimited subscribers,)  and have even sold a few copies outright.  Not bad but considering all I have done is post it to my Facebook page once. 

Early in my research on Kindle promotions I thought I had read “don’t bother with the big sites until you have 4 or 5 reviews.”  Inwardly, I dreamed of becoming an overnight sensation; don't we all?  Realistically I expected it to sell a few copies to friends who would say "It was very nice," after which it would disappear into a black hole never to be mentioned again.  Even after a free giveaway of my first novel Soul Searching, I only had 1 review.  5 seemed impossible.  I thought “why bother.”  Why bother promoting it. If I had to wait until I had reviews, then it was hopeless to expect I’d ever get listed on “the big sites.” 

Apparently, I was misinformed.  Goodreads.com found ME.  They list both of my novels.  I even have 2 ratings, but no reviews, for Apocalypse Road.  After a quick bit of research, I learned about Goodreads Author Program.  So  I created a reader account, and claimed my author page.  Apparently there ARE sites worth joining that don't exclude beginning authors.  They say it will take awhile to process my claim, but once it goes through, I will have to start more serious promotion.

Time to find more such sites.  More to come....

The Results of My E-book Giveaway Promotion

Since I haven’t blogged in 3 weeks, this is long overdue.  All I can say is my “regular job,” as well as our volunteer work, has kept us busy.

So what happened with the e-book giveaway promotion?  That’s where we left off.  It was a bust for sales; did not sell a single copy from my promotional efforts.  The reason why was simple.  I didn’t promote my promotion, at least not well enough.  I posted to a handful of Facebook groups, as I had not yet even been accepted for membership to the list I found of places to promote.

However, I did improve my ranking by a fair amount.  It was not enough to bring about any sales.  As anal as I can be about details, I didn’t make note of my standings before I started, but I remember the numbers roughly. 

Amazon Best Sellers Rank: ~#360,000 Paid in Kindle Store

    ~#13,000 in Kindle Store > Kindle eBooks > Romance > Paranormal

    ~#38,000 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction

At the height of my giveaway, my stats looked like this.

Amazon Best Sellers Rank: #2,812 Free in Kindle Store (Note, this number is in the free category.)

    #181 in Kindle Store > Kindle eBooks > Romance > Paranormal

    #361 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction

And this is where I currently stand.

Amazon Best Sellers Rank: #198,020 Paid in Kindle Store

    #8135 in Kindle Store > Kindle eBooks > Romance > Paranormal

    #10218 in Books > Romance > Paranormal

    #25481 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction

I gave away 89 copies of Soul Searching, made no money, but raised my overall ranking by over 160,000 places.  Granted I’m still just shy of being in 200,000^th place, but that’s better than 360,000^th.  During the promotion, it was exciting to see my other numbers dip into the low three digits.  But that didn’t last long.  The morning after the promotion (which ended at midnight) the stats looked like this.

Amazon Best Sellers Rank: #199,602 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

    #8257 in Kindle Store > Kindle eBooks > Romance > Paranormal

    #10611 in Books > Romance > Paranormal

    #25407 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction.

Now keep in mind I didn’t sell any books from the promotion.  Since then, I have sold exactly 3, and have a couple of Kindle Unlimited users.  Even those 3 sales improved my stats.

What’s next?  I will be doing another giveaway, but only after I have done an organized promotion from a carefully crafted list.  The object is to rank high enough in popularity, that you will be as close as possible to the top of the list.  Then the effort becomes self replicating.  People who didn’t see the promos for the giveaway will see it when they go to “Free on Kindle” without scrolling too far.

The list.  Well, that’s coming.  But it has been a rather daunting task.  I’ll tell you why next time.

A quick addition.
When I wrote this just a few minutes ago, my stats were as I described them.  I just looked again and they had changed.  I lost ground.

Amazon Best Sellers Rank: #212,182 Paid in Kindle Store

    #8511 in Kindle Store > Kindle eBooks > Romance > Paranormal

    #10723 in Books > Romance > Paranormal

    #26828 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction

That one single sale last night affected the numbers THAT much, at least temporarily.  It would seem that small changes in sales can have a surprising effect.

Marketing and Promotion on Kindle

Having conquered all of the technical aspects of Kindle, I will now begin tackling the marketing and promotion of my novel.  I’ll also be thinking about my next book to be uploaded entitled The Damsel and the Hermit.  Yeah, not very creative but it’s the best I could come up with and my wife likes it, soooo…  But I digress.  Marketing and Promotion.

My first order of business was to set up my Author Page on Amazon.  It was quick, easy, and fairly painless.

The next order of business will be to help move my novel’s listing by giving it away.  That may seem counter intuitive, but it is said to work.  Amazon places ebooks on their list according to the number of downloads.  It doesn’t matter if those downloads are at full price, reduced price, or free.  The more downloads you have, the higher on the list you appear.  But because of my inherent procrastinatory tendencies, I will put that off for a couple of days just to see if anyone stumbles across my novel all on their own.

Once my curiosity is satisfied, I will be offering my novel Soul Searching for free, and posting it to my Facebook page.

BTW, my Author Page can be found at http://www.amazon.com/-/e/B012LA0TE8
Its a little long and unwieldy, but I can change it to something that makes more sense.  But first I have to figure out what that could be.  My name in all of its variations is taken.

It's Done

It’s done.  My novel is uploaded.  All 72,450 words, cover art, description, keywords… the whole shebang.    Distribution… set.  Royalty options… set.  Price… set.   I clicked “Save and Publish” at about 9:45 last evening.

The status was given as:  Now in Review and should be available within 72 hours.  

Within a few minutes the status changed to: Now Publishing. Again there was the promise of 72 hour availability.  I was loving that fact that at that time I still didn’t have a product link so there was nothing more I could do.  A procrastinator’s dream.

Some time around 11 pm it went live.  I had a link and I could see it as Kindle Shoppers see it.  I immediately saw that I would have to edit my html in the description.  I added a line break unbeknownst to me that Kindle would add one as well underneath my headline.  It really blows the flow.  But that’s not a problem, I needed to go back in and register for KDP Select as well, but I don’t want to do that until the ad looks just right.

It’s was also available to the Kindle search at that time.  I typed in Soul Searching and it comes in third with several more underneath it.  I’ll have to play with keywords later and see how it ranks.

At around 11:15 I noticed the status was: Live – Updates Publishing.  But I couldn’t get in to edit that pesky html error.

It was a little past midnight, and I still couldn’t edit anything.  That was probably a good thing as it might have inspired me to stay up later.

When I woke up this morning, it was all there and available for editing.  It only took a few moments to make my corrections to the html coding in the description and enroll in KDP Select, then a few minute for the changes to appear on the page.  I’m in business.

So here it is on Kindle; my first novel. Soul Searching.

http://www.amazon.com/gp/product/B012JO8E98?*Version*=1&*entries*=0

So I guess my next step will be promotion.  But I kind of want to see how many, if any, people stumble across it in the next day or so.  Maybe that is procrastination, but I'm curious to see if anyone  will see it among the millions of other ebooks on Kindle.

Today I will be studying the ins and outs of KDP Select. 

Cover Art

After a couple of hours of testing my concept in my photo studio, I came to the conclusion that it would be difficult to achieve my vision, and nearly impossible without a greenscreen, which I don't have yet.  I also don't have a model.  I was using myself as a test subject just to see if I could make the lighting look right.  I could have very easily used that as an excuse to prolong the project.  But my wonderful wife again saved the day.  She suggested using an image I already have: a waterfall I photographed in Yellowstone several years ago.  As is so often the case, it was a great idea.  I now have a cover.

But there is more to the cover art saga.  Amazon recommends a huge image, the longest side being 2500 pixels with an aspect ratio of 1.6.  I saw one website report that they were upping that to 4500 pixels, which would be ridiculous.  The minimum recommended size is 1000 pixels on the long dimension.  I decided to go with 1200 pixels.

Why all of the concern?  Because at the 70% royalty rate that I have, or will be choosing, I will be paying for the download.  My 1567x2500 image came in at 1.31 mb.  By reducing the image size to 752x1200 I reduced the file size to 364kb.  I basically shaved 1 megabyte off the download.

Still working on the final final final proofread and corrections.  Getting excited.  Soon my only concern will be if anyone actually wants to read it.

Going to Do It!

OK, you finished your novel.  YAY!!!  After 4 years, it’s done.  Endless hours, often late into the night, you toiled to get it just right.  They say once you finish your story you should polish it and polish it, then polish it some more.  You’ve polished it so long that some of the “i”s are missing their dots.

That sound like you?  It sounds like me to a tee.  I decided I can’t be alone out there in this feeling, so I decided to blog about the trials and tribulations of getting my books on Kindle.  I tried the conventional print method, but I could never get past the agent search.  After only a handful of query letters I gave up.  That could be a blog entry all of its own, and it will be at some point.

So in this series I am going to talk about the process and the amusement and anguish along the way.  Every once in awhile, something will work easily, and I’ll have cause to celebrate.  I don’t think that will include the cover art though.  Even though it’s not print, it’s been suggested that a good cover still matters.  I tend to agree with that as we are a visual society.  I suspect that on social media, images get shared more than plain links, and are probably more likely to get clicks as well.

I have all the tools, or know where to get them either cheap or free.  I have my concepts visualized in my head.  And I roughly know the process for Kindle.  I take my version upload it, and let Kindle do the conversion  Easy.  But if I remember correctly from my previous research, it’s a good idea to make sure in the process none of the desired formatting was lost. They recommend html, and since I have a familiarity with it, that's what I'll use.  But I will still create my final final final manuscript in document form.

I have three completed manuscripts, and have decided that the first will be my romance novel entitled Soul Searching.  It happens to be my wife's favorite, and I have an idea for cover art.  In the coming evenings, she will be doing the final read through, looking for any typos we might have missed in the last three final edits, and any formatting errors that might have cropped up from using a backup copy in PDF format.  I'll tell you about THAT next time.

So stay tuned for more blogs, coming soon.